Strategic Distribution & Market Development Partner
Caffa & Eshq
Eshq and Caffa operate as independent brands under a strategic distribution and market-development partnership. Caffa contributes Ethiopian sourcing, supply and commercial infrastructure; Eshq contributes market access, relationships, distribution and account development.
Division of contribution
Caffa
Sourcing & supply infrastructure
- Ethiopian origin sourcing and producer relationships
- Trade execution, logistics and documentation
- Traceability and platform technology
Eshq
Market access & distribution
- Retail, café and wholesale channel development
- Buyer relationships and account development
- Eshq brand, packaging and customer ownership
Markets in development
Eshq is building distribution and market development in Canada, Türkiye, Iraq, Syria.
Structure
Eshq and Caffa Coffee Importers Ltd. are separately owned companies operating under a defined distribution and market-development agreement.