Private Label · B2B
Your Brand. Ethiopian Coffee.
Caffa helps selected cafés, retailers and emerging brands develop Ethiopian coffee under their own identity — with sourcing, packaging coordination, traceability and supply planning managed through one commercial relationship.
Pilot-first. Scale after validation.
Three commercial tracks
Choose how visible your brand should be.
Caffa Branded
Fastest route to shelf.
Resell Ethiopian coffee under the existing Caffa identity. No artwork development, no brand build — wholesale and resale on established packaging.
- No artwork cycle
- Shortest lead time
- Wholesale / resale ready
Co-Branded
Your identity, shared provenance.
Your brand leads the pack, with a discreet Caffa sourcing and development endorsement where mutually agreed in writing.
- Client-led brand
- Discreet sourcing endorsement
- Agreed per program
Full Private Label
Entirely your brand.
Client-facing brand identity throughout, with Caffa coordinating approved Ethiopian coffee sourcing, packaging execution, traceability and replenishment planning.
- Client-owned brand presence
- Coordinated packaging execution
- Replenishment planning
Participation in any track does not transfer trademarks and does not create exclusivity. Scope is defined in each quotation or agreement.
What Caffa coordinates
One coordinated path from lot to launch.
- 01
Origin & lot selection
- 02
Coffee specification
- 03
Roast / format alignment
- 04
Packaging & artwork coordination
- 05
Compliance review inputs
- 06
Pilot batch
- 07
Sell-through / feedback
- 08
Reorder & scale
Example origins include Yirgacheffe, Guji, Sidamo and other verified Ethiopian lots — shown as examples only and subject to availability at the time of program specification.
500 g and 1 kg are the initial commercial formats. Other formats, as well as whole bean or ground presentation, are subject to feasibility, MOQ and the final program specification.
Selected programs may be fulfilled through verified Ethiopian supply relationships coordinated by Caffa. Availability, capability and terms vary by lot, program and final agreement.
Why this model exists
Brand ownership without supply infrastructure.
Most cafés and retailers who want their own coffee do not want to build an import function to get it. Origin relationships, lot verification, supplier coordination, packaging execution and recurring replenishment are full operational disciplines — and they sit far outside the day-to-day work of running a café or a shelf.
Caffa carries that layer. The client keeps the brand, the customer relationship and the retail economics; Caffa coordinates the sourcing and supply system behind it, within the scope agreed for each program.
Pilot-to-scale model
Prove sell-through, then scale the batch.
Sample
Discovery, cupping and profile direction.
Pilot
Indicatively 50–100 kg where feasible.
Validation
≈250 kg once the first run sells through.
Commercial entry
≈500 kg with a defined reorder cadence.
Recurring program
1,000 kg+ on rolling forecast.
Structured scale
Program terms reviewed as volume matures.
Indicative planning ranges only. Final MOQ depends on coffee, packaging, artwork, supplier run size, destination and commercial terms.
Program conditions
Commercial terms, stated plainly.
- Program availability
- Open to selected B2B clients, subject to commercial and supplier feasibility.
- Minimum order quantity
- Determined by coffee lot, packaging format, print method and supplier production run. Pilot quantities may differ from full production MOQ.
- Artwork
- The client supplies or approves all logos, trademarks and brand assets. Final artwork requires written approval before production.
- Brand rights
- The client remains responsible for the rights to its trademarks and brand assets. Caffa does not acquire ownership through participation in the program.
- Packaging development
- Custom packaging, labels and print finishes are subject to supplier capability, cost and lead time.
- Regulatory & compliance
- Final packaging copy, mandatory declarations, bilingual and Canadian-market requirements, claims, barcodes and applicable food-label rules must be confirmed before production. Caffa may coordinate inputs; no regulatory outcome is guaranteed.
- Product specification
- Origin, grade/quality level, process, roast profile, format and tasting profile are agreed in writing before commercial production.
- Samples
- Production should follow sample, cup and profile approval where feasible.
- Freshness
- Roast and pack dates, air or ground freight choice, order cadence and inventory planning are aligned to the program's freshness target.
- Lead times
- Quoted per project and begin after artwork, specification, payment and supplier-slot approval.
- Payment
- Initial projects may require a deposit or pre-production payment. Exact terms are set in the commercial quotation or agreement.
- Changes after approval
- Artwork or specification changes after production approval may create additional cost or delay.
- Exclusivity
- No territory, origin, product or channel exclusivity applies unless explicitly agreed in writing.
- Forecasting
- Recurring programs use rolling forecasts and reorder planning to protect freshness and availability.
- Pricing
- Volume pricing may improve as validated demand grows. Price is subject to origin, coffee market, FX, freight, packaging and order size.
- Caffa's role
- Sourcing, commercial development and supply coordination. Final scope is stated in each quotation or agreement.
- Confidentiality
- Commercially sensitive private-label development information may be handled under NDA where appropriate.
Shared upside
“Private label should not be built as a zero-sum transaction. The client needs sufficient retail economics to build the brand; Caffa needs a sustainable supply margin to protect sourcing, coordination and continuity.”
As validated volume grows, supplier-side efficiencies can be shared through structured commercial terms — reviewed openly at each stage of the program rather than negotiated once at the start.
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